Advertising to College Students

Why Advertise to College Students With College-Cram?

Traffic and Demographics

College-Cram serves over a quarter million page impressions every month to over 100,000 unique visitors. Here are some particulars about College-Cram’s subscribers:

  • 55% female, 45% male
  • 45% in the 18-24 year-old range
  • 25% in the 25-34 year-old range
  • 7,000+ opt-in newsletter subscribers

College-Cram.com is an affordable and effective way for you to reach the desirable 18-24 year-old demographic. These consumers come from diverse backgrounds and cultures but share one common trait — they all need to pass their college courses. Our on-line resources help them do just that, and keep them coming back for more.

Contact us to learn more about how you can solve your advertising needs and help struggling students at the same time!

How Did it All Begin?

College-Cram.com is the flagship product of The Smartacus Corporation. Smartacus was formed in 2002 by college-publishing veterans who realized that textbooks were too expensive and didn’t meet the needs of college students. Thus, College-Cram was borne from the desire to help students.

College-Cram.com is a 24/7 online tutorial library providing study sheets, interactive Flash™ learning modules (we call them Cramlets™), and other educational materials that help college students learn. We produce our own educational content, leveraging the skills and abilities of former teachers, native language speakers, and professionals with advanced degrees. These resources are reviewed by professional editors to ensure accuracy, and by folks who barely passed their courses to make certain they’re helpful.

We operated for several semesters without advertisements and charging subscription fees for access to our content. However, extensive market research convinced us to transform the site (on August 1, 2006) to free access with registration, supported by advertising revenues. Student response has been overwhelmingly positive since this change, and our customer base has seen explosive growth.

With the popularity of Facebook, MySpace, and other social networking websites, we upgraded College-Cram in Summer of 2007 to incorporate a social learning approach. Student response has once again been both positive and explosive.

We are proud to help students succeed in their studies, and look forward to the opportunity to help you succeed in your business by helping you advertise to college students.

Advertising Options

College-Cram.com offers leaderboards and skyscrapers that are run-of-site, and block ads featured on most pages. We also offer run-of-site cube and text ads. (All ad types are displayed on this page.) Sizes and specifications are listed below. Please contact us to discuss alternate advertising possibilities, we are always willing to listen!

  • Leaderboard: 728×90 pixels, located on top of every page. Please submit gif or jpg files.
  • Skyscraper: 160×600 pixels, located on top right of every page. Please submit gif or jpg files.
  • Block: 350×250 pixels, located on top right of every page. Please submit gif or jpg files.
  • Cube: 125×125 pixels, located on middle right of every page (up to four units total). Please submit gif or jpg files.
  • Text: Located on the right of every page, beneath the Skyscraper ad. Please submit URL and 25-character anchor text.